Melbourne’s reputation as Australia’s live music capital continues to thrive with the launch of an exciting new weekly event in the heart of the CBD. The George on Collins, already known for its chic dining and vibrant atmosphere, is now amplifying its offering with “The Jam Thursdays”, an unmissable addition to Melbourne’s live music scene.

A Fresh Take on Live Music in Melbourne

Every Thursday from 9 pm, The George on Collins undergoes a remarkable transformation as the Modern Asian dining space evolves into one of Melbourne’s most atmospheric live music venues. The Jam Thursdays brings together talented musicians and soulful singers, creating an electric atmosphere that captures the essence of Melbourne’s world-renowned music culture.

What sets The Jam Thursdays apart from other live music in bars across the city is its unique blend of an intimate setting and energetic performance. The venue’s exceptional acoustics and thoughtfully designed space create the perfect environment for both performers and audiences to connect through music in a way that other venues simply cannot match.

More Than Just Another Night Out

The Jam Thursdays isn’t merely about adding live music to a bar environment, it’s about creating a complete sensory experience. As the performers take to the stage and the venue fills with sound, guests can enjoy specially crafted late-night menus and exclusive drink specials designed to complement the evening’s atmosphere.

“We wanted to create something that honours Melbourne’s incredible live music heritage while offering something fresh and exciting,” explains David Kerr-Burrows, Group Partnership Manager at The George on Collins. “The Jam Thursdays is about bringing people together through soulful live music in a space that feels both intimate and energetic. Soul music has this unique ability to connect people, and that’s exactly what we’re aiming to do.”

Soul Music at Its Finest

The Jam Thursdays celebrates the rich tradition of soul music, bringing the finest vocal talents and musicians to The George’s intimate setting. From classic soul standards to contemporary interpretations, each Thursday promises authentic, heartfelt performances that honour this beloved genre while maintaining the high-quality experience that patrons have come to expect from The George on Collins.

This approach makes The Jam Thursdays a standout in Melbourne’s live music landscape, a place where musical exploration is encouraged and new talent is given a platform alongside established performers.

Accessibility at the Heart of the City

One of the most appealing aspects of this new live music venue is its central Collins Street location. Easily accessible by public transport and surrounded by convenient parking options, The George on Collins provides a premium live music experience without the logistical challenges that can accompany venues in less central locations.

Even better, entry to The Jam Thursdays is completely free, making quality live music in Melbourne accessible to everyone. This commitment to accessibility reflects The George’s philosophy that great music should be shared widely, not hidden behind prohibitive cover charges.

The Perfect After-Work Thursday

For city workers looking to extend their Thursday before heading into the weekend, The Jam Thursdays offers the perfect transition. The 9 pm start time allows plenty of opportunity to enjoy dinner beforehand, either at The George itself or at one of the many dining options nearby.

As the working week winds down, The Jam Thursdays provides the ideal atmosphere to unwind with colleagues or meet up with friends, combining quality entertainment with the chance to socialise in one of Melbourne’s most stylish settings.

Join the Movement

The Jam Thursdays joins Melbourne’s proud tradition of supporting live music in bars and dedicated venues across the city. In a time when live music venues face increasing challenges, this new weekly event represents an important addition to the cultural landscape, creating opportunities for musicians and unforgettable experiences for music lovers.

Whether you’re a dedicated follower of Melbourne’s live music scene or simply looking for something different for your Thursday night, The Jam Thursdays at The George on Collins promises an experience that embodies everything that makes Melbourne’s music culture so special.

Essential Information

What: The Jam Thursdays – Live soul music performances
Where: The George on Collins, 162-168 Collins Street, Melbourne
When: Every Thursday at 9 PM starting from June 2025

Note: The following dates are scheduled before the official start in June: 8 May, 22 May, and 5 June.

Cost: Free entry
Extras: Late-night menu and drink specials available

No bookings required, simply come along and be part of Melbourne’s newest live music tradition.

If you’d like to reserve a table or secure a prime spot for your group, we do offer booking options:

• Call us on (03) 9663 7226
• Email events@thegeorgeoncollins.com.au
• Visit our website tgoc.upxyz.dev/ to book online

For larger groups or special occasions, ask about our VIP areas with dedicated service throughout the night.

The George on Collins continues to evolve as one of Melbourne’s most dynamic venues, offering exceptional dining, private events, and now, with The Jam Thursdays, an exciting contribution to the city’s legendary live music scene. Located in the historic Georges Building on Collins Street, it combines heritage charm with contemporary style to create unforgettable experiences in the heart of Melbourne’s CBD.