The legend of Australia’s most revered wine is one of invention, passion, risk and determination. Its creation represents a distillation of Max Schubert’s ambition for Australian wine. The success of Penfolds has been driven by the generations of visionaries and innovators. From the beginning in 1844 to today, the merging of science, art and innovation has driven Penfolds to become one of Australia’s most famed and respected winemakers.
In a sign of Max Schubert’s determination to make his mark on Australia’s wine industry, he did whatever he could to get his foot in the door at Penfolds, joining the company as a messenger boy in 1931. By 1948, at the age of 33, Max Schubert became Penfolds first Chief Winemaker.
In the latter part of 1950, Schubert was sent to Europe to investigate winemaking practices in Spain & Portugal. On a side trip to Bordeaux, Schubert was inspired and impressed by the French cellared-style wines and dreamed of making ‘something different and lasting’ of his own.
Back in Adelaide, in time for the 1951 vintage, Max Schubert set about looking for appropriate ‘raw material’ and Shiraz was his grape of choice. Combining traditional Australian techniques, inspiration from Europe and precision winemaking practices developed at Penfolds, Schubert made his ﬁrst experimental wine in 1951.
Max Schubert was asked to show his efforts in Sydney to top management, invited wine identities and personal friends of the board. To his horror, the Grange experiment was universally disliked and Schubert was ordered to shut down the project. What might have been enough to bury Grange in another winemaker’s hands, only made Max more determined to succeed.
Late 20th Century
Max continued to craft his Grange vintages in secret, hiding three vintages ’57, ’58 and ’59, in depths of the cellars. Eventually, the Penfolds board ordered production of Grange to restart, just in time for the 1960 vintage. From then on, international acknowledgment and awards were bestowed on Grange, including the 1990 vintage of Grange which was named Wine Spectator’s Red Wine of the Year in 1995.
Grange’s reputation as one of the world’s most celebrated wines continues to grow today. On its 50th birthday in 2001, Grange was listed as a South Australian heritage icon, while the 2008 Grange vintage achieved a perfect score of 100 points by two of the world’s most influential wine magazines. With every new generation of Penfolds winemakers, Max Schubert’s remarkable vision is nurtured and strengthened.
“All winemakers should possess a good fertile imagination if they are to be successful in the”MAX SCHUBERT, PENFOLDS FIRST CHIEF WINEMAKER
We are so proud to partner with Penfolds for their up and coming 2014 Grange release, we are the first in Melbourne to offer this release, the day after the Vinyard. Plus you can take home a bottle of Penfolds Grange 2014, in a personalised gift box. Join us to meet the Penfolds team on 19th October and enjoy a three-course lunch matched to wines here at The George On Collins.
- FRIDAY 19TH OCTOBER
- 1 – 4 PM
@THE GEORGE ON COLLINS
- 162 Collins street, Melbourne 3000
- From $150 for three-course lunch matched to wines
- $1,000 per person, includes a take-home bottle
- BOOK NOW before we sell out!
- For more information head to our call us 96637226 or email us; firstname.lastname@example.org